{"title":"Minori Beauty","description":"\u003ch6 class=\"\"\u003eOUR STORY\u003c\/h6\u003e\n\u003ch2 class=\"\"\u003e“I don’t wear makeup” is something I hear a lot from our customers.\u003c\/h2\u003e\n\u003cdiv class=\"content-desc\"\u003e\n\u003cp\u003eAs Head of Personalization at IPSY, I tested over 4,000 products and helped curate beauty boxes for over 3 million monthly subscribers.\u003c\/p\u003e\n\u003cp\u003eMy biggest takeaway? Most women feel overwhelmed by constant newness, endless shade options, and 10-step routines.\u003c\/p\u003e\n\u003cp\u003eThis inspired me to launch Minori, a clean makeup brand with no fuss—just intuitive multi-purpose essentials in a tightly edited range of universally flattering shades.\u003c\/p\u003e\n\u003cp\u003eOur mission is to make the beauty journey feel welcoming and uncomplicated, especially for those that don’t ordinarily wear makeup.\u003c\/p\u003e\n\u003cp\u003e—  Anastasia Bezrukova, Founder\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"minori-lip-serum-dream","title":"Minori - Lip Serum - Dream","description":"\u003cp\u003eA hydrating and healing lip serum made with active levels of hyaluronic acid and squalene. Enriched with moisturizing mango seed butter, shea butter, castor seed oil, evening primrose sunflower seed oil. Wear during the day as a clear lip oil, and at night as a healing lip serum.\u003c\/p\u003e\n\u003cp\u003e☁️ Dream is a cloudy, clear shade with a slight pink hue.\u003c\/p\u003e\n\u003cp\u003e🫦 Sheer color for a \"your lips but better\" look.\u003c\/p\u003e\n\u003cp\u003e🤟 FEATURED IN: VOGUE, Allure, SHAPE, BYRDIE, GLAMOUR\u003c\/p\u003e\n\u003cp\u003e👩 🔬 CLEAN BEAUTY: Paraben-Free, Phthalate-Free, Gluten-Free, Cruelty-Free, Leaping Bunny Certified, USA Made. We ban over 3,000 toxic ingredients.\u003c\/p\u003e\n\u003cp\u003e♻️ PLASTIC NEGATIVE CERTIFIED: For every lip gloss sold, Minori funds the collection of 10 times more ocean-bound plastic. Valentines Day Gift, Valentine, Easter Gift, mother's day gift, gift for mom, gift for her, unique gift, travel, teen, dance, ballet, cheer, bridal party, sensitive skin\u003c\/p\u003e","brand":"Minori","offers":[{"title":"Default Title","offer_id":46413908574444,"sku":null,"price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/3702\/1932\/files\/0080ba25713d3a786cfb30b05438dbc82c587787ff2cca14969085387a480c55.png?v=1746295186"},{"product_id":"minori-mother-of-lashes-mascara-black","title":"Minori - Mother of Lashes Mascara - Black","description":"\u003cp\u003eCelebrating the natural beauty we’re born with, the Mother of Lashes mascara gives you defined, clump-free, feathery lashes.\u003c\/p\u003e\n\u003cp\u003e🌱 Contains 89% natural ingredients—nourishes lashes with peptides, oils, and butters. 👀 Easy to remove and gentle on the eyes.\u003c\/p\u003e\n\u003cp\u003e❤️ Perfect for those who want elegant, defined lashes instead of clumpy, dramatic ones.\u003c\/p\u003e\n\u003cp\u003e🤟 FEATURED IN: VOGUE, ALLURE, SHAPE, BYRDIE, GLAMOUR\u003c\/p\u003e\n\u003cp\u003e👩🔬 CLEAN BEAUTY: Paraben-Free, Phthalate-Free, Gluten-Free, Cruelty-Free, Vegan, Leaping Bunny Certified, USA Made. We ban over 3,000 toxic ingredients.\u003c\/p\u003e","brand":"Minori","offers":[{"title":"Default Title","offer_id":46413908639980,"sku":null,"price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/3702\/1932\/files\/78debc8bc1c3d2f515cccd42d586d06f4e0ac6de18ef0504e20e6348cff608b8.png?v=1746295188"},{"product_id":"minori-cream-highlighter-champagne","title":"Minori - Cream Highlighter - Champagne","description":"\u003cp\u003e☕️ Our cream highlighter is like coffee for your skin, giving you a radiant, lit-from-within glow.\u003c\/p\u003e\n\u003cp\u003e☀️ Effortlessly blends into your skin.\u003c\/p\u003e\n\u003cp\u003e❇️ Long-lasting cream-to-powder formula with a velvety feel, without any tackiness, allowing for seamless layering over foundation or skincare.\u003c\/p\u003e\n\u003cp\u003e✨ Illuminate your high points, including the cheekbones, brow bone, and inner eye corner, with this versatile highlighter.\u003c\/p\u003e\n\u003cp\u003e💄MULTI-PURPOSE: For cheeks, lips, and eyes.\u003c\/p\u003e\n\u003cp\u003e🤟 FEATURED IN: VOGUE, ALLURE, SHAPE, BYRDIE, GLAMOUR\u003c\/p\u003e\n\u003cp\u003e👩 🔬 CLEAN BEAUTY: Paraben-Free, Phthalate-Free, Gluten-Free, Cruelty-Free, Leaping Bunny Certified, USA Made. We ban over 3,000 toxic ingredients.\u003c\/p\u003e\n\u003cp\u003e♻️ PLASTIC NEGATIVE CERTIFIED: For every blush sold, Minori funds the collection of 10 times more ocean-bound plastic. 👀 Valentines Day Gift, Valentine, Easter Gift, mother's day gift, gift for mom, gift for her, unique gift, travel, teen, dance, ballet, cheer, bridal party, zero-waste, refill stores, sensitive skin, spa, salon, hotel.\u003c\/p\u003e","brand":"Minori","offers":[{"title":"Default Title","offer_id":46413908672748,"sku":null,"price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/3702\/1932\/files\/f39b07851dfc936298105c572dcc6ba2c47ec10afe670ded02045b480594614d.jpg?v=1746295193"},{"product_id":"minori-lip-gloss-cozy","title":"Minori - Lip Gloss - Cozy","description":"\u003cp\u003eOur vegan Lip Gloss is ultra-moisturizing, thanks to Shea Butter, Jojoba Seed Oil, and Vitamin E. It feels like a lip oil or lip balm with its smooth, buttery texture that enhances your natural lip color, perfect for completing your everyday makeup routine. And it’s not sticky at all!\u003c\/p\u003e\n\u003cp\u003e🌸 Cozy shade is a perfect bronzy nude with a delicate golden shimmer. 🫦 Sheer color for a \"your lips but better\" look.\u003c\/p\u003e\n\u003cp\u003e🤟 FEATURED IN: VOGUE, Allure, SHAPE, BYRDIE, GLAMOUR\u003c\/p\u003e\n\u003cp\u003e👩 🔬 CLEAN BEAUTY: Paraben-Free, Phthalate-Free, Gluten-Free, Cruelty-Free, Leaping Bunny Certified, USA Made. We ban over 3,000 toxic ingredients.\u003c\/p\u003e\n\u003cp\u003e♻️ PLASTIC NEGATIVE CERTIFIED: For every lip gloss sold, Minori funds the collection of 10 times more ocean-bound plastic. Valentines Day Gift, Valentine, Easter Gift, mother's day gift, gift for mom, gift for her, unique gift, travel, teen, dance, ballet, cheer, bridal party, zero-waste, refill stores, sensitive skin, spa, salon, hotel, gift shop.\u003c\/p\u003e","brand":"Minori","offers":[{"title":"Default Title","offer_id":46413908705516,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/3702\/1932\/files\/bba275f63c1b100164fee35abe9c565aaeb2512c9dc06f570dd85107b1149f5f.png?v=1746295196"},{"product_id":"minori-lip-gloss-blossom","title":"Minori - Lip Gloss - Blossom","description":"\u003cp\u003eOur vegan Lip Gloss is ultra-moisturizing, thanks to Shea Butter, Jojoba Seed Oil, and Vitamin E. It feels like a lip oil or lip balm with its smooth, buttery texture that enhances your natural lip color, perfect for completing your everyday makeup routine. And it’s not sticky at all!\u003c\/p\u003e\n\u003cp\u003e🌸 The Blossom shade is a perfect mauve pink that looks naturally elegant on the lips.\u003c\/p\u003e\n\u003cp\u003e🫦 Sheer color for a \"your lips but better\" look.\u003c\/p\u003e\n\u003cp\u003e🤟 FEATURED IN: VOGUE, Allure, SHAPE, BYRDIE, GLAMOUR\u003c\/p\u003e\n\u003cp\u003e👩 🔬 CLEAN BEAUTY: Paraben-Free, Phthalate-Free, Gluten-Free, Cruelty-Free, Leaping Bunny Certified, USA Made. We ban over 3,000 toxic ingredients.\u003c\/p\u003e\n\u003cp\u003e♻️ PLASTIC NEGATIVE CERTIFIED: For every lip gloss sold, Minori funds the collection of 10 times more ocean-bound plastic. Valentines Day Gift, Valentine, Easter Gift, mother's day gift, gift for mom, gift for her, unique gift, travel, teen, dance, ballet, cheer, bridal party, zero-waste, refill stores, sensitive skin, spa, salon, hotel, gift shop.\u003c\/p\u003e","brand":"Minori","offers":[{"title":"Default Title","offer_id":46413908771052,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/3702\/1932\/files\/3728c27efe0c6aee18b30f2b60d4a675ce2389cc5d438707565f995c98d2847b.png?v=1746295198"},{"product_id":"minori-lip-gloss-juneberry","title":"Minori - Lip Gloss - Juneberry","description":"\u003cp\u003eOur vegan Lip Gloss is ultra-moisturizing, thanks to Shea Butter, Jojoba Seed Oil, and Vitamin E. It feels like a lip oil or lip balm with its smooth, buttery texture that enhances your natural lip color, perfect for completing your everyday makeup routine. And it’s not sticky at all!\u003c\/p\u003e\n\u003cp\u003e🍓🫐 The Juneberry shade is a perfect berry mauve, slightly darker than your natural lip color. This is our best-selling shade!\u003c\/p\u003e\n\u003cp\u003e🫦 Sheer color for a \"your lips but better\" look.\u003c\/p\u003e\n\u003cp\u003e🤟 FEATURED IN: VOGUE, Allure, SHAPE, BYRDIE, GLAMOUR\u003c\/p\u003e\n\u003cp\u003e👩 🔬 CLEAN BEAUTY: Paraben-Free, Phthalate-Free, Gluten-Free, Cruelty-Free, Leaping Bunny Certified, USA Made. We ban over 3,000 toxic ingredients.\u003c\/p\u003e\n\u003cp\u003e♻️ PLASTIC NEGATIVE CERTIFIED: For every lip gloss sold, Minori funds the collection of 10 times more ocean-bound plastic. Valentines Day Gift, Valentine, Easter Gift, mother's day gift, gift for mom, gift for her, unique gift, travel, teen, dance, ballet, cheer, bridal party, zero-waste, refill stores, sensitive skin, spa.\u003c\/p\u003e","brand":"Minori","offers":[{"title":"Default Title","offer_id":46413908803820,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/3702\/1932\/files\/13abf2e59f792ccc172bab393d63a2e189de7aca4f1aa298fef2e56fb4bf46ae.png?v=1746295201"},{"product_id":"minori-cream-blush-orchid","title":"Minori - Cream Blush - Orchid","description":"\u003cp\u003eMulti-purpose cream blush with a unique cream-to-powder formula that instantly blends into the skin. Loved even by people who don't wear makeup because it is so lightweight and natural-looking! Applies easily with fingers.\u003c\/p\u003e\n\u003cp\u003e🫶🏽 UNIVERSALLY FLATTERING: The shade Orchid looks beautiful on skin tones from Fair to Dark.\u003c\/p\u003e\n\u003cp\u003e👀 BUILDABLE: This cream blush is error-proof and allows you to build up to your desired color intensity.\u003c\/p\u003e\n\u003cp\u003e💄MULTI-PURPOSE MAKEUP: for cheeks, lips, and eyes.\u003c\/p\u003e\n\u003cp\u003e🤟 FEATURED IN: VOGUE, ALLURE, SHAPE, BYRDIE, GLAMOUR\u003c\/p\u003e\n\u003cp\u003e👩 🔬 CLEAN BEAUTY: Paraben-Free, Phthalate-Free, Gluten-Free, Cruelty-Free, Leaping Bunny Certified, USA Made. We ban over 3,000 toxic ingredients.\u003c\/p\u003e\n\u003cp\u003e♻️ PLASTIC NEGATIVE CERTIFIED: For every blush sold, Minori funds the collection of 10 times more ocean-bound plastic.\u003c\/p\u003e\n\u003cp\u003e👀 Valentines Day Gift, Valentine, Easter Gift, mother's day gift, gift for mom, gift for her, unique gift, travel, teen, dance, ballet, cheer, bridal party, sensitive\u003c\/p\u003e","brand":"Minori","offers":[{"title":"Default Title","offer_id":46413908836588,"sku":null,"price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/3702\/1932\/files\/2f670d062369733a83e15a45dddcfed361ab8f445175b76c53990e157d091744.png?v=1746295203"},{"product_id":"minori-cream-blush-scarlet","title":"Minori - Cream Blush - Scarlet","description":"\u003cp\u003eMulti-purpose cream blush with a unique cream-to-powder formula that instantly blends into the skin. Loved even by people who don't wear makeup because it is so lightweight and natural-looking! Applies easily with fingers.\u003c\/p\u003e\n\u003cp\u003e🫶🏽 UNIVERSALLY FLATTERING: Scarlet is a sun-kissed red that looks beautiful on skin tones from Fair to Deep.\u003c\/p\u003e\n\u003cp\u003e 👀 BUILDABLE: Error-proof and allows you to build up to your desired color intensity.\u003c\/p\u003e\n\u003cp\u003e💄MULTI-PURPOSE MAKEUP: For cheeks, lips, and eyes.\u003c\/p\u003e\n\u003cp\u003e🤟 FEATURED IN: VOGUE, ALLURE, SHAPE, BYRDIE, GLAMOUR\u003c\/p\u003e\n\u003cp\u003e👩 🔬 CLEAN BEAUTY: Paraben-Free, Phthalate-Free, Gluten-Free, Cruelty-Free, Leaping Bunny Certified, USA Made. 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Loved even by people who don't wear makeup because it is so lightweight and natural-looking! Applies easily with fingers. 🌸 UNIVERSALLY FLATTERING: Our newest shade, Sweet Pea, is a beautiful cool-toned pink that brightens your complexion. Gorgeous on Fair to Dark skin tones and works on all undertones.\u003c\/p\u003e\n\u003cp\u003e👀 BUILD-ABLE: Error-proof, build up to your desired color intensity\u003c\/p\u003e\n\u003cp\u003e💄MULTI-PURPOSE: For cheeks, lips, and eyes\u003c\/p\u003e\n\u003cp\u003e🤟 FEATURED IN: VOGUE, ALLURE, SHAPE, BYRDIE, GLAMOUR\u003c\/p\u003e\n\u003cp\u003e👩 🔬 CLEAN BEAUTY: Paraben-Free, Phthalate-Free, Gluten-Free, Cruelty-Free, Leaping Bunny Certified, USA Made. 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